Movie Theatre Association of Canada – CANADIAN MOVIEGOING SNAPSHOT: 5 YEARS LATER
CANADIAN MOVIEGOING SNAPSHOT: 5 YEARS LATER
Join the Movie Theatre Association of Canada and ERm Research for a one hour live webinar on Thursday, September 24 at 2:00 p.m. ET
Simultaneous French translation will be available for this presentation.
Five years ago at ShowCanada 2015 in Quebec MTAC embarked on a first-of-its-kind Canada-only moviegoing study. We looked at habits, trends, preferences and the overall make-up of the country’s moviegoing audiences.
Initially intended to be presented at ShowCanada 2020, a 5 year follow-up study to review how habits have shifted and to take a new look at today's modern moviegoer proceeded just prior to the COVID-19 shutdown.
With the support of Telefilm Canada, ERm will present an overview of the results and discuss how this information might be considered as audiences return to theatres.
Sep 24 2020