Introducing CPP’s Mission, Vision and Values

June 20, 2026

Dear Canadian Picture Pioneers Members:

We’re pleased to share the Canadian Picture Pioneers’ newly approved Mission, Vision and Values.

This refreshed framework reflects who we are today, what we stand for, and where we are heading as a community built on compassion, fellowship, and a shared commitment to Canadian cinema. It provides a clear foundation for the decisions we make, the priorities we set, and the way we work together.

Developed over the past several months, the new Mission, Vision and Values honour the CPP’s legacy while supporting future generations and keeping our theatrical focus front and centre.

We invite you to read the full Mission, Vision and Values on our website and see how they reflect both our history and our future.

Thank you for being part of the CPP community.

Warm regards,
Adrian Herscovici | Executive Director